5 Essential Tips for Writing Tip Top Item Titles

  1. Start your listing titles by using the most important keywords first. This optimises your listing and helps it shoot to the top of the search results. For example, if you are selling a Nintendo Wii with an extra controller, it would be a mistake to list it as “Extra controller! Nintendo Wii bundle”. Instead, you should list Nintendo Wii first, as this is the most important detail, and is what buyers will search for most.
  2. Check your spelling! Incorrect spelling can cost you big time because they won't show up when a buyer searches for the item using the correct spelling. Some buyers make a lot of money out of people who spell their keywords incorrectly. These opportunists search for items with incorrect spelling, snatch them up, then resell for a profit (using the correct spelling).
  3. Avoid ‘keyword spamming’. This means you should never use brand names that are irrelevant to your listing to get more page views. For example, listing a purse from Wal Mart and using the words 'Chanel lookalike'. Keyword spamming is considered dishonest practice by eBay and will only frustrate buyers who are searching for the real thing.
  4.  Avoid unnecessary descriptive words. For example, ‘sexy’, ‘stunning’ or ‘comfortable’ will not rank well in product searches and aren’t as important as other information you could include such as brand name, size, or colour. Use these descriptive words for your item description where you can pretty much write as much as you want.
  5. Make use of eBay acronyms. These tell buyers vital information about the item you are selling without taking up too many of your precious characters. For example, if the item you are selling is brand new and has not been opened, you would write ‘MIB’ which stands for ‘mint in box’. For a full list of eBay’s acronyms click here

Stay tuned on the SaleHoo UK Blog for more eBay Tips for UK Sellers.